Its been a while since my last blog post. Much has happened in my life as an entrepreneur and as a person. Going from small success to the next in the development of my business Sylien Games through our flagship product Tradewars Rising has been an inspiration to me and has taken up most of my time.
Here are the highlights:
1. Deal to have a free minisite on the browser-based game site bbgsite.com
2. On-site statistics going up and up, and spiking as soon as the TWR tutorial went up, followed by a new probing marketing test looking for advertising opportunity sweetspots which increased our registrations by 2x.
3. Lots of compliments from players on the quality and fun they are having on site.
4. Other partnerships from Asia and North-America coming up with other game community sites.
5. Simplifying of administrative processes (which is a timesaver for me!)
6. Launch of V1.2b of TWR which is essentially some new minor features and mostly the most annoying bug fixes.
7. Establishment of a Level system on site to promote player growth and give them in-game perks if they become Premium (paying) members.
8. Possibility of a couple new consulting contracts coming up.
There's more but those are the ones I can discuss and off the top of my head. Suffice to say, I'm at peace with this and looking for more.
Funding upcoming
The whole exercise is designed to get into the right position to get proper funding from a publisher or VC. And in order to do this, we must show scalability and that it is "worth" investing in growth. I.e. if we spend $1 in marketing, do we get the money back (or close) in revenues from this drive. If we can show profitable or level ROI off of adverts now, as well as a significant market to grow in, it isn't really a problem to get investors involved. Doesn't matter how poor the economy is, there are always people with money looking to invest in good deals. All you gotta do is show them that its a relatively safe and highly lucrative deal, and, the hardest part, having the right contacts to get connected to the investors with $$$ that know your segment of the market and understands your product.
We're almost there.
So we're working on V1.2b, then V1.3 of Tradewars Rising now. After V1.3, we'll be in a very strong position with the product as most features and fixes will be complete in there and the product will be mature with a metrics path to show just about any piece of data we want to anyone. Getting here was hard, but we're all happy of what we've done so far. :)
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